Many auto manufacturers modify and alter their age-old logos in an attempt to re-brand. Let’s see which auto brands have tweaked their logo over the years.
In an era of smart vehicles, hybrid and electric vehicles, manufacturers and brands are signalling this change by tweaking their logos to make it more digital friendly. Read about these ten car manufacturers who changed their logo in recent times.
Toyota
Like its fellow carmakers, Toyota also ditched the 3D design for its logo. The new 2D design has a minimal appeal. The brand launched the previous Toyota logo design in 1989. The new logo features a bold black colour!
Photo Credit: logos-download.com
BMW
You’ve seen the BMW logo featuring the black embossment for ages. Over the decades, the brand has only made minor changes. However, now it has struck off the 3D design and opted for a simple 2D transparent circle on the outside.
Photo Credit: www.carlogos.org
KIA
KIA revealed its brand-new logo at the Geneva Motor show in 2019. Through the re-branded logo, the Korean auto manufacturer attempts to be considered a leader in technology and more aspirational. The latest radical design gives the impression of symmetry and rhythm.
Photo Credit: www.seltosforum.com
Peugeot
The latest change in Peugeot’s logo marks the 11th update to the auto manufacture’s lion emblem. The dramatic shield-back design is one of the significant changes in the new logo. The logo also uses bold black and a detailed lion’s head silhouette.
Photo Credit: en.wikipedia.org
Nissan
Nissan revealed its all-new simplified 2D logo back in 2020. This auto brand also seems to be following the trend of flattened 2D design. The brand claims that the logo is connected to its tradition of innovation and rich heritage. The Nissan Ariya electric crossover was the first model to feature this logo.
Photo Credit: www.carlogos.org
Audi
Audi was one of the first to switch over to the 2D logo design in March 2018. The brand logo still retains the iconic “four rings” but has ditched the silver colour and 3D design. Audi refers to this latest updated logo as a “digital-first” logo.
Photo Credit: www.audi-mediacenter.com
Renault
Renault decided to present its updated logo with the launch of the Renault 5 Prototype. The latest emblem embodies the concept of “nouvelle vague,” which means a new wave. The new logo is synchronized with the brand’s latest, modern, and vibrant vehicle range.
Photo Credit: www.renaultgroup.com
GM
GM recently announced its new slogan, “Everybody In,” along with its fresh and brighter logo. This new logo came after the company’s commitment to zero emissions, zero crashes, and zero congestion. The logo evokes a sense of “clean skies of a zero-emission future.”
Photo Credit: gmauthority.com
Mahindra
The “Twin Peak” logo of Mahindra was a significant modification to Mahindra’s existing emblem. This change is Mahindra’s trying to create a distinction for its SUV lineup in its portfolio. The design creator claims that the idea behind the logo is to express a liberating feeling.
Photo Credit: logos-world.net
Volvo
Volvo joined the 2D logo design bandwagon in 2021. It got rid of its iconic “iron mark” logo. The new logo better represents the auto brand’s venture into electric cars and digital space. However, the brand will continue to use the old logo till 2023.
Photo Credit: www.media.volvocars.com
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