The companies also plan to use the stadium to promote the
work of musical artistes to the club’s television audience.
The companies also plan to use the stadium to promote the
work of musical artistes to the club’s television audience.
Football club FC Barcelona has signed
on Spotify as its main sponsor in a deal that will
carry the music streaming platform’s name on the shirts and
stadium of the La Liga club.
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Under the partnership, Barca’s stadium will be renamed
“Spotify Camp Nou” in the first instance of the club adding a
sponsor’s name to the title, Sweden-based Spotify said on
Tuesday.
The financial terms of the deal were not disclosed, but a
report from Catalan radio station Rac1 last month pegged the
sponsorship agreement’s value at 280 million euros ($306.49
million).
Spotify did not immediately respond to a request for comment
on the deal terms.
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From July 1, Spotify’s name will appear on the front of both
the men’s and women’s team shirts and training kits of Barcelona
in the 2022/23 season and for the next four seasons.
The companies also plan to use the stadium to promote the
work of musical artistes to the club’s television audience.
Barcelona’s player roster includes some of European soccer’s
biggest stars, including Gerard Pique and Memphis Depay.
Six-time Ballon d’Or winner Lionel Messi left the club last year
in a shock move to Paris Saint-Germain.
Barca counts Nike, Japanese retailer Rakuten and
Turkish company Beko as its main sponsors, according to its
website.
Rakuten has sponsored the men’s team since 2017 while
toolmaker Stanley Black & Decker became the official shirt
sponsor for the women’s team in 2018.