The most important thing that a carmaker must remember while they are advertising their brand new car is that they need the attention of the public. If the advertisement beats around the bush then the public will be left clueless and the brand will hardly get any attention.
Here are some of the top car advertisements that attained immense popularity globally.
Peugeot 106 GTi:
When people say that what you watch stays longer in your mind than something you read, is completely true. This particular car advertisement was simply amazing that people still remember it. It was obvious after watching the advertisement that pictures are always more attractive than words.
Photo Credit: www.facebook.com
The advertisement of the car Peugeot 106 GTi was released to the general public in 1997 together with Saxo VTS and it is even said that it had created chaos and craze for hatchbacks after a very long time. The car was amazing as well because the car had a 120hp, 1.6-litre engine and it was even super small in size. The advertisement showcased that the car itself knew and it was filled with pride.
Citroen 2CV:
Citroen 2CV is said to be the sister company of Peugeot which automatically means that they promote extremely well as well. It is known that 2CV was already over 30 years old in the mid-1980 and therefore they thought they would retire by the end of the year because there is good competition when it came to small cars. There were brands like Austin Metro, Ford Fiesta, Renault 5. They thought they wouldn’t stand a chance yet when they skillfully advertised their brand new car, the audience was spellbound. Their retirement was long forgotten because the viewers loved the car for its worth, money and even strong body. Citroen 2CV kept its position strong among its viewers.
BMW:
Now BMW is a brand which is liked by so many and some are even obsessed. There is a story behind BMW’s advertisement. So the story says that the advertising entrepreneur Robin Wright was told by a BMW engineer that if he places a glass of water on a standard 2.0-litre four-cylinder engine, it would vibrate yet if you place a glass of water on a 2.0-litre BMW 6-cylinder engine, it wouldn’t move at all and it would stand still. BMW has an amazing reputation over the general public and people love them. BMW is also said to have the best advertisement.
Volkswagen Polo:
Volkswagen needs no introduction at all. They are said to have an outstanding advertisement as well. They established their image with the launch of MK Polo in 2002, which is also known as 9N. Volkswagen took its place in the market from the early 2000s. They defined in their advertisement that their cars are small yet extremely tough. Their advertisement was creative which attracted the viewers immediately.
Audi:
Photo Credit: www.audi.com
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Audi has been famous since the mid-90 and till now they have taken over the car business. They have the best sedan cars and people invested a lot in them. Audi knew what their audience wanted and therefore their advertisement was stupendous. They showcased the features of their car and their viewers were amazed. They did a lovely job with their work.
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