Speaking with carandbike, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, demand for the new Virtus is more or less centred around Tier 1 and Tier 2 cities.
View PhotosAshish Gupta, Brand Director, Volkswagen Passenger Cars India with the new Virtus compact sedan
Volkswagen India has officially unveiled its all-new compact sedan, the Virtus in India, and it will go on sale in the country towards the end of May 2022. The new Volkswagen Virtus will replace the ageing Vento, and it will also be the first VW sedan to be built on the MQB A0 IN platform. With the Polo going out of production, the Virtus will become the most affordable offering from the German brand, and the company says that most of the demand for the sedan would come from the Tier 1 and Tier 2 cities.
Also Read: Volkswagen Virtus Compact Sedan Makes Global Debut, India Launch This Year
Talking about the demand centres for the new Volkswagen Virtus, on the latest episode of Freewheeling with SVP, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “I would say the demand is more or less centred around Tier 1 and Tier 2 cities. The super metros and the metros, and the state capitals. That’s where we are the strongest. We have most of our network, almost 70-80 per cent, centred around these demand clusters. We have moved the brand to a premium positioning as well while remaining accessible. So, we are actually bringing a product, which suits our positioning and our presence in the market as well. So, definitely we are hitting the demand centres.”
Also Read: Volkswagen Opens Pre-Bookings For The Virtus Sedan In India; Launch In May
The Volkswagen Virtus is expected to be launched in India around the end of May 2022
The upcoming Virtus sedan shares its underpinning with the Volkswagen Taigun but has more in common with the Skoda Slavia. The model sports a wide grille with a chrome outline that merges into the LED headlamps that are standard on the Virtus. The sedan also gets features like 16-inch alloy wheels, a touchscreen infotainment system and 40+ safety features as standard across all variants. The Virtus will be offered in six colours, including this Wild Cherry Red, along with – Candy White, Carbon Steel Grey, Curcuma Yellow, Reflex Silver, and Rising Blue Metallic.
Also Read: Volkswagen Virtus: First Look Of The Hyundai Verna, Maruti Suzuki Ciaz and Honda City Rival
The Volkswagen Virtus will come with a range of smart features, including a touchscreen unit, ventilated front seats, cruise control, and wireless charger
Cabin highlights include a digital instrument console, 10-inch touchscreen infotainment system with Apple CarPlay and Android Auto, My Volkswagen Connect an electric sunroof, automatic climate control, ventilated front leather seats, cruise control, and wireless charging. The cabin also comes with 60:40 split rear seats, a cooled glovebox, and more. VW also revealed that the LED headlamps, alloy wheels and touchscreen infotainment system are standard on the Virtus.
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The Volkswagen Virtus will come with two turbocharged petrol engines – a 1.0-litre TSI and 1.5-litre TSI motor, and both will be offered in manual and automatic choices. The former makes 113 bhp and 175 Nm of peak torque, and it comes mated to a 6-speed manual gearbox and an optional 6-speed automatic torque converter. The bigger 1.5-litre motor makes 148 bhp and 250 Nm of peak torque and comes mated to a 6-speed manual gearbox and a 7-speed DSG automatic unit.
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