YouTube is exploring features for its video creators to capitalise on non-fungible tokens, its chief executive officer said on Tuesday, becoming the latest tech company to tap into a digital collectibles craze that has exploded in the past year.
“We’re always focused on expanding the YouTube ecosystem to help creators capitalise on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube,” wrote YouTube CEO Susan Wojcicki in a letter on the company’s 2022 priorities.
NFTs are a type of digital asset which exist on the record-keeping technology blockchain. They have seen a surge in popularity over the last year, with people buying artwork and video highlights from sports games as NFTs.
Sales of NFTs reached some $25 billion (roughly Rs. 1,88,030 crore) in 2021, according to data from market tracker DappRadar, although there were signs of growth slowing toward the end of the year.
Last week, Twitter announced the launch of a tool through which users can showcase NFTs as hexagonal profile pictures. The popular short video app TikTok in September ventured into the craze, announcing an NFT collection designed by some of its top creators.
Reddit Inc has also been exploring the space: recent job listings from the company on LinkedIn advertised for several engineer roles for a “rapidly growing team that aims to build the largest creator economy on the Internet, powered by independent creators, digital goods, and NFTs.”
© Thomson Reuters 2022
Cryptocurrency is an unregulated digital currency, not a legal tender and subject to market risks. The information provided in the article is not intended to be and does not constitute financial advice, trading advice or any other advice or recommendation of any sort offered or endorsed by NDTV. NDTV shall not be responsible for any loss arising from any investment based on any perceived recommendation, forecast or any other information contained in the article.